Co-created
Partners help shape the topics and themes. Your expertise sits inside the conversation, not bolted onto it.
Hosted by John StapletonFounder · operator · investor
For brands that sell to founders & entrepreneurs
Get in front of the founders your brand is built for.
If you sell to startups, scale-ups and the decision-makers inside SMEs, JBS Media is your shortcut to reach them — placing your brand inside founder content they already trust and watch, hosted by John Stapleton, a founder who has actually done it. Not advertising. Earned credibility.
- Built & sold, combined exits
- £37M
- LinkedIn impressions / year
- 1M+
- Audience at senior level
- 67%
- Newsletter open rate
- 45%
01About John Stapleton
An operator,
An operator,
not a broadcaster.
John Stapleton built and sold two of the UK’s best known food businesses — New Covent Garden Soup Co and Little Dish. His content works because he has lived it.
When John talks about building a brand, outsourcing manufacturing, raising capital or preparing for exit, his audience listens because he has actually done it himself. That is the difference between a creator and an operator.
Today he reaches a senior, founder-heavy audience across LinkedIn and his newsletter, and mentors the next wave of founders — many of them for free — through The Stapleton Academy. That is exactly the audience your brand is trying to reach.
£0M
Two UK food businesses built and sold
0+
Businesses backed as an angel investor
0 yrs
As an operator, founder and investor
His credibility is your opportunity.
02The Audience
Quality of attention,
Quality of attention,
not vanity reach.
0M+
LinkedIn impressions every year
0%
Senior, Director, Owner or CXO
0%
Founders, CEOs and MDs
0%
At companies under 200 people
0%
Newsletter open rate
0x
The 21% industry average open rate
03How It Works
You are inside the conversation,
You are inside the conversation,
not around it.
Credible
John’s audience trust his judgement. A partner inside his content inherits that trust. That is worth more than any impression count.
Owned
Every episode, clip and asset belongs to the partner as much as to JBS Media. Repurposable across your channels indefinitely.
04Ways to Partner
Formats to suit
Formats to suit
the goal and the budget.
01
Podcast Series Partner
Category exclusive. Minimum 4 episodes. Your brand inside a founder conversation, co-created with John.
02
Roundtable
A curated group of founders around a theme. Landmark dates or brand named. Intimate, high quality, filmed.
03
Thought Leadership Event
An in-person event with your brand as presenting partner. The right people in the room. Filmed and repurposed.
04
Documentary Co-Production
A longer form film on a subject that matters to your category. The clip and land model at its most powerful.
05
VC & Accelerator Portfolio Play
Content built for a fund or accelerator and their portfolio. One relationship, many founders reached.
06
Annual Content Partner
Full year, all formats, maximum reach. Category exclusive across the entire programme. The compound play.
05Content Brands
The Content
The Content
Universe.
The podcast
Cutting Through
The Fog
The roundtable
Big Picture
Founder deep dives
In The Weeds
The documentary strand
Spotlight
06Getting Started
From first call
From first call
to first episode.
-
1
The conversation
A short call to understand your category, your goals and whether there’s a genuine fit.
-
2
Shape the format
Together we choose the format and co-create the themes your expertise belongs inside.
-
3
Production
John and the JBS team produce the content — filmed, edited and ready to travel.
-
4
Distribution & ownership
Published to John’s audience, clipped for every channel, and owned by you to repurpose indefinitely.
Ready to partner
with JBS Media?
Let’s have a conversation about how your brand can be part of authentic founder discussions that reach the right people.
